Keyword Effective Index

Keyword effective index
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
http://www.keyworddiscovery.com/search.html

Finding the right key word:
A keyword that receives no searches is worthless. A keyword
which receives just 10 to 500 searches each month may be very
profitable. Your first task is to find out or discover HOW MANY
SEARCHES are made each month for your keyword or keyword phrase.
You can use sites like Overture (Yahoo Marketing) or WordTracker
and they will give you the number of searches made each month
and also variations of your keyword phrase.

The second point is how much competitors for the given keyword We should know the level of competition for each keyword that we are targeting phrases.If you are using competitor keyword then it might take year of link building to achieve the top spot in search engines. In case if we take less competition keywords then we can able to bring up our site to top position in search engines.

The ratio between search volumes to competitors’ value should be high (KEI).The value of KEI increases when the popularity for the keyword gets increased. While Competitor for the particular word increases then KEI value gets decreased.

Before we get in to keyword research we must look in to these two parameters
• Popularity: Do people search for your keywords?
• Competitiveness: How many other pages target your keywords? Should you have more specific keywords?

Quality back links
• Getting the quality back link from high Pr pages.
• There should be relevance between your sites to client site in main themes.
• The anchor text of the back link should be related to keywords of your web page.
On site Factors

a) Remember the important places of your web page.
These are TITLE, KEYWORDS, ALT, H!..H6, BOLD, PARAGRAPH, etc. In these places you must include the keyword phrases for which you want to highly ranked.

b)First paragraph in your body is very important for google. Here you should give the comprehensive and detailed information for your topic. Disperse your keywords here in a good ratio, like 8%.

c)The alt tags of all images must be used. Use the keywords here in natural style.

d) You can bold the keywords in all your body content. This tell google that these words are important words and google will take these words to consider as keywords with good rank.

e) The keywords should be dispersed in your content in natural style. Natural ratio of keywords is like 5-10%. More than this may be called spamming by google.

Pinging

Pinging is nothing but intimating to the search engines that a new content is added in the blog. Pinging mainly applies to blogs and sites that have RSS feeds. An XML-RPC signal is sent to “ping servers," which can then generate a list of blogs that have new material. Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post or updates an old one. The use of ping servers to direct attention to recent blog posts has led to a rash of ping spam or Sping.

Spings, like spam blogs, are increasingly problematic for the blogging community.

Cloaking

While we gave SEO service to the website we have to intellect many aspects. In Black SEO Cloaking deals a major part. Cloaking is to obtain better search engine rankings. Through cloaking, websites can differentiate between Search Engine Spider and normal internet user. After this differentiation, deliver different kinds of content to both. To build such a page you need to add a lot of keywords and links to that page and try to optimize it for top rankings, If the spider or bot comes to crawl your server you can show that page but remember most Search Engines will cache a snapshot of your site and this will be displayed if users click on the cache link in the search results. As a rule, the cloaking software creates hundreds of web pages that are optimized for special key words so that the spiders get the intuition that the website contains a lot of relevant information about a special topic.

Mosaic cloaking
Traditional cloaking provides completely different content to Search engine and normal internet user. But mosaic cloaking works only as a part of WebPages. Whenever Search Engine Spider sends a request for a page of the website, server replace all "full stops (.)" with keyword rich content through server side scripting, and other pages of the website remain unchanged. From this technique, search engine indexes a content rich webpage and gives advantage to it. Through this method, we can get some short term results until search engine caught the site as black hat spammer.

Google has a clear statement about cloaking on its webmaster pages: "Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as cloaking."

Cloaking detector:

The cloaking detector simulates the Googlebot based on User-Agent to detect cloaked content. So you can detect websites on which the content presented to the web crawler is different from that presented to the user.


Cloaking Erkennung

SEO Onpage optimization

Search engine optimization
SEO is considered to be most powerful tool in the web development . From a search engine perspective, Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize.
Keyword Selection
The best keywords will be those that are popular search terms (terms that people actually search for), and that clearly describe the purpose and the content of your pages. They will also have to be keywords for which there is relatively low competition. Finalizing the wrong keywords can throw off your entire search engine optimization strategy.
Keyphrases in the body of your page:
It is important to use your keyphrases on your page, since this will help the search engines determine what your page is about, and its relevance to your chosen keywords:
Use your keyphrases several times, and place them as close to the top of the page as possible.
Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page. o Place your keyphrases in bold type phase at least once.
Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective. You must also take into account your visitors: they should be able to read your page fluently and effortlessly and the text must not sound awkward. (Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it).
If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too
Posting in forums and weblogs
Since forums and weblogs offer plenty of fresh content, search engine spiders tend to crawl them often. If you are a prolific contributor to these types of site and use a signature file with a link to your page, having many entries may give you a relevance boost with the search engines. This technique, however, has been abused so much that as of January 2005 Google and other search engines have decided to support a 'no-follow' filter, an attribute that can be set up by blog and forum owners so that guest comment links and signature links will not be followed by search engines.

Search engines are becoming more sophisticated in detecting unnatural linking patterns. For example, if all you inbound links come from the same site, or if they all have the same link anchor text, it will look abnormal and search engines may devalue your link profile .Also, try to get more one-way links (like directory links or resource box links) than reciprocal links. The more you can make your link profile look natural, the better your pages will rank.
Generating Good Keywords
When you have a good list of keywords, you can use several on-line tools to search for related possibilities:
1.google ad words tool
2. Word tracker
Anchor text
Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I really like to go to “ web design chennai ," "web design chennai" is anchor text for the link.
The important of Anchor Text
Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're about to go to. If 100 sites link to a site with the link "web design chennai" or seo services Chennai, the search engine can be fairly confident that the site is about an web design t in Texas. If you want a page to rank for a keyword that is particularly difficult, be sure to focus on getting the keyword in your anchor text.
Internal Linking
Internal linking is the process that is taken to link one page with another within the same website
Website gets properly spidered and crawled
Build the relevancy of a page to a keyword phrase
Increase PageRank to inner pages of your site/blog