Keyword Effective Index

Keyword effective index
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
http://www.keyworddiscovery.com/search.html

Finding the right key word:
A keyword that receives no searches is worthless. A keyword
which receives just 10 to 500 searches each month may be very
profitable. Your first task is to find out or discover HOW MANY
SEARCHES are made each month for your keyword or keyword phrase.
You can use sites like Overture (Yahoo Marketing) or WordTracker
and they will give you the number of searches made each month
and also variations of your keyword phrase.

The second point is how much competitors for the given keyword We should know the level of competition for each keyword that we are targeting phrases.If you are using competitor keyword then it might take year of link building to achieve the top spot in search engines. In case if we take less competition keywords then we can able to bring up our site to top position in search engines.

The ratio between search volumes to competitors’ value should be high (KEI).The value of KEI increases when the popularity for the keyword gets increased. While Competitor for the particular word increases then KEI value gets decreased.

Before we get in to keyword research we must look in to these two parameters
• Popularity: Do people search for your keywords?
• Competitiveness: How many other pages target your keywords? Should you have more specific keywords?

Quality back links
• Getting the quality back link from high Pr pages.
• There should be relevance between your sites to client site in main themes.
• The anchor text of the back link should be related to keywords of your web page.
On site Factors

a) Remember the important places of your web page.
These are TITLE, KEYWORDS, ALT, H!..H6, BOLD, PARAGRAPH, etc. In these places you must include the keyword phrases for which you want to highly ranked.

b)First paragraph in your body is very important for google. Here you should give the comprehensive and detailed information for your topic. Disperse your keywords here in a good ratio, like 8%.

c)The alt tags of all images must be used. Use the keywords here in natural style.

d) You can bold the keywords in all your body content. This tell google that these words are important words and google will take these words to consider as keywords with good rank.

e) The keywords should be dispersed in your content in natural style. Natural ratio of keywords is like 5-10%. More than this may be called spamming by google.